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CSSM Training - Art of Persuasion
Week 1
Module 1
2 hours
Selling opportunities come and go, however you will not see them if you are not looking for them.
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Order taker or order getter; business generator
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Understanding who my customers are
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Understanding the power of observation, listening and interacting
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Understanding the process of learning and developing
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Understanding customers’ personalities
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Identifying my “Safe individual” customer
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Choosing my sales strategy
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How to increase my beverage sales
Week 2
Module 2
2 hours
Building relationships with your customers will allow you to influence their emotions. Emotions are what makes your customers buy.
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Understanding the power of influence on customers’ emotions
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How to connect with my customers
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How to build a relationship with my customers
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Dealing with difficult customers
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Shifting the balance of power
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Understanding the power of tonality
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Understanding the hidden meaning of words
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How to create my sales script
Week 3
Module 3
2 hours
Selling is not about the information, it is about how the information makes you feel.
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Understanding the value of waiters
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My product knowledge preparation
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How to build customers’ trust
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Understanding the value of food and wine pairing
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The sales process step by step
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Selling wines
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Selling starters, main courses and desserts
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Understanding the process of up-selling, cross-selling and unique selling points (USP)
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Understanding what motivates customers
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General tips
Week 4
Module 4
2 hours
Art of Persuasion
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One on one training
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Capped number of trainees per session